CASE STUDIES / BANANA BREEZE CLEANING
A Calgary cleaning company already running ads and posting on their own, but with no stable pipeline, prices they were afraid to raise, and a market that's one of the most saturated in Alberta. We rebuilt the brand, the content, the ads, and the follow-up into one working system. One year later, revenue doubled.
THE CLIENT
Banana Breeze Cleaning offers residential and commercial cleaning across Calgary: regular, deep, move-in/move-out, and Airbnb turnovers. The owner had already tried advertising, was posting on social media, and was getting occasional jobs. On the surface everything looked normal. Under the surface, nothing was predictable: leads came in bursts, ad spend wasn't tied to outcomes, and prices stayed low out of fear. It's the exact state we see most often: not a broken business, a business without infrastructure.
THE CHALLENGE
When we started, Banana Breeze had 167 followers, 8,395 accounts reached, and an ad account running without a strategy behind it. Calgary's cleaning market is one of the most saturated in Alberta. Competing on price in a market like that is a guarantee of thin margins. The real opportunity was somewhere else.
Posting happened in bursts without a strategy. The brand read as "another Calgary cleaner", nothing that made a potential client stop scrolling.
Meta campaigns were running, but creative, audience, and offer weren't tested deliberately. Spend was going out; attribution wasn't coming back.
Leads came in clusters, not a pipeline. Quiet weeks forced rushed promotions, which trained the market to expect discounts.
The owner wanted to raise prices but kept them low "in case nobody bought." With no positioning work, that fear was rational.
Inbound messages were answered when someone saw them. Every minute of delay in a price-sensitive market costs a booking.
The ads weren't built around a conversion system. There was no scripted response, no qualification, no link between the lead and the close.
WHAT WE BUILT
We didn't launch a new campaign on top of the existing chaos. We rebuilt the business's acquisition infrastructure piece by piece, so that by the time a lead arrived, every step after the click was already working.
PAID ADS · META CAMPAIGNS
INSTAGRAM · BEFORE & AFTER
WHY THIS WORKED
The jump in results didn't come from a single track. It came from connecting them. Stronger brand → higher prices possible. Better content → cheaper, more qualified leads. Instant SMS → higher conversion. No single piece would have doubled the business. Every piece together did.
RESULTS · 12 MONTHS
Every number below is pulled directly from Banana Breeze's verified ad account, Instagram analytics, and booking data over the 12-month engagement.
YOUR BUSINESS, NEXT
They're probably working, but the system around them isn't. A free audit call maps out what to fix first, specific to your business, your budget, and your numbers.