SERVICES / TRACK 02 · ACQUISITION
A lead generation system for B2B, not a blast list. Verified prospect data, warmed sending domains kept separate from your main one, deliverability monitoring, and sequences written for replies instead of opens. Booked calls arrive on your calendar.
HOW WE WORK ON IT
Separate domains, warmed inboxes, SPF/DKIM/DMARC, verified lists under 3% bounce. Skip this and your domain reputation pays for it.
Short, specific, researched. One clear ask with a booking link. No 'just circling back'.
Responses route into the CRM with follow-up scheduled. Speed and persistence close outbound, not the first email.
WHAT SHIPS IN THE BOX
PROOF
We book our own clients with this exact machine: research bots, verified lists, warmed domains and sequences reviewed weekly.
See the proof →THE NUMBER
35
Qualified leads delivered per send wave through warmed secondary domains.
PROOF, ANONYMIZED
A Calgary beauty-services campaign we run for our own pipeline: verified local lists built by research bots, batches of 35 qualified leads per send wave through warmed secondary domains, replies routed to the founder with follow-up scheduled. The same machine is live for cleaning and B2B campaigns right now.
IS THIS FOR YOU?
STRAIGHT ANSWERS
CASL sets real rules: identification, honest subject lines, working unsubscribe, defensible consent grounds. We build campaigns to comply; it's also simply better outreach. Practically that means business addresses with a clear business reason, a named sender, and every opt-out honoured instantly. Campaigns that respect this also get better reply rates, because inbox providers reward it.
To protect your main domain's reputation. Secondary domains are warmed for weeks before a single campaign, so your everyday email never takes the risk. Warm-up runs 2–4 weeks before the first real send: gradual volume and natural activity, reputation built like a credit score. Skipping it is how domains end up in spam for good.
We run targeted batches of ~35 qualified leads per wave. Reply rates depend on the offer and list quality, and the metric that matters is booked calls, not opens. For a service business, closing even one B2B contract a quarter from this usually pays for the system several times over. Replies and booked calls are reported weekly, so you always know the real math.
Cold email system — from $700 / month
A 30-minute call: we look at your current setup, tell you honestly if this is the right layer to start with, and what it would take.