SERVICES / TRACK 01 · BRAND & PRESENCE
One shoot that feeds every channel, instead of a separate budget per platform. Planned against the content strategy, shot in one or two days, delivered as published content, not raw files.
THE NUMBER
1,109
Real estate conversations sparked by one shoot turned into published content.
HOW WE WORK ON IT
Every frame has a job: an ad, a Reel, a website section. We write the technical brief before anyone picks up a camera.
A photographer for the site and a mobile creator for native social content, on the same set, same day.
Edited, cropped per platform, matched to the publishing cadence.
WHAT SHIPS IN THE BOX
PROOF
A cyclorama product shoot and a Calgary lifestyle shoot produced the website imagery, the social grid and the ad creative matrix.
See the proof →PROOF IN PICTURES
IS THIS FOR YOU?
STRAIGHT ANSWERS
Yes, with preparation. A script bank is built before the shoot, 20–40 units are filmed in a day, then an editing calendar spreads them across weeks. The day is the easy part; the plan is the work. A typical day: six to eight outfit and location changes, everything scripted in advance. The editing calendar then releases material over 4–6 weeks so the feed never goes quiet.
We do, from your strategy and short interviews that pull out your expertise. You review, we film. Each batch starts with a 30–45 minute interview: your expertise, our structure. You approve every script before the camera turns on, so nothing ships that doesn't sound like you.
Content pillars and performance data decide what gets made next, not inspiration. The system is designed so ideas are never the bottleneck. Every month the numbers vote: formats that performed get more slots, formats that flopped get cut. After two or three cycles the pillar mix is data, not opinion.
Content production — monthly shoot $700 · at scale from $800 / month
A 30-minute call: we look at your current setup, tell you honestly if this is the right layer to start with, and what it would take.