SERVICES / TRACK 03 · OPTIMIZATION

Email & SMS Retention

Flows that recover the revenue you already paid to acquire: reactivation, post-purchase, win-back. Retention economics decide LTV more than any ad ever will.

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HOW WE WORK ON IT

Your list is an asset most businesses never touch

Past clients and quiet leads are half the marketing problem you already paid to solve.

Deliberate cadence, no spam

Sequences tied to the funnel and to real buying windows, built around a no-spam principle.

Measured like acquisition

Open, click, and revenue per flow. Flows get tested and improved like campaigns.

WHAT SHIPS IN THE BOX

  •   Flow architecture
  •   Copy & design
  •   Platform setup
  •   Monthly performance review

PROOF

Unichill: relaunch and win-back flows live

Abandoned cart, post-purchase and win-back running on the existing customer base.

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PROOF IN PICTURES

Relaunch creative
Relaunch creative
Flow creative
Flow creative
Win-back creative
Win-back creative

IS THIS FOR YOU?

A good fit, or an honest no

WORTH IT WHEN
  • A customer base you've never systematically contacted
  • Economics with repeat purchases or rebooking
  • E-commerce or services where a second visit is the profit
NOT YET, IF
  • No base and no traffic yet: retention needs someone to retain
  • A purchased list: that's spam, and it poisons deliverability
  • Expecting discount blasts to build loyalty

STRAIGHT ANSWERS

Asked before every start

How big does my list need to be?

A few hundred real contacts is already enough for flows to pay for themselves. The value is in the follow-up nobody was doing, not the list size. The math is simple: reaching past customers costs cents, acquiring new ones costs dollars. Even a modest list usually holds real unclaimed repeat business.

Email or SMS?

Email carries value and stories; SMS wins for time-sensitive nudges like bookings and reminders. Both run on proper consent under CASL. In practice: email is the monthly value touch, SMS handles the time-critical ones: booking reminders, no-show recovery, 'we have an opening today'. Mixing the roles is what makes people unsubscribe.

Which flows come first?

Welcome, abandoned-cart or no-show recovery, and win-back. Three flows, most of the revenue. All three run automatically once built: a welcome that sets expectations, a recovery message that catches the almost-lost sale, and a win-back for customers who quietly drifted.

Scoped individually — see how pricing works

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Let's put this to work for your business

A 30-minute call: we look at your current setup, tell you honestly if this is the right layer to start with, and what it would take.

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