SERVICES / TRACK 01 · BRAND & PRESENCE
What people see when they Google you in your city, rebuilt so the listing actually drives calls and visits. For local service businesses this single surface often outperforms the website.
THE NUMBER
Top 3
Local searches are decided in the map pack: the top three profiles get the calls.
HOW WE WORK ON IT
Categories, services, photos, posts and Q&A tuned for the exact searches your buyers type.
A simple ask-review process after every job, and every review answered.
Name, address and phone consistent across the site, the profile and every directory, or Google trusts none of them.
WHAT SHIPS IN THE BOX
PROOF
Local visibility working together with ads and follow-up.
See the proof →PROOF, ANONYMIZED
For a Calgary home-services company we manage the Google Business Profile end to end: categories, services, weekly posts and a review process, with a change log for every edit. Our own market audit showed they became the only player in their niche running a real offer, while competitors' listings sat untouched.
IS THIS FOR YOU?
STRAIGHT ANSWERS
For local intent like 'cleaning near me' or 'dentist Calgary', the map pack gets the clicks before any website listing. It's the most valuable local surface. It also feeds AI answers: when someone asks an assistant for the best option nearby, the profile data (categories, reviews, photos, hours) is what gets quoted. One asset, working in both places.
Asking clients properly and at the right moment is allowed, and it works. Buying or faking them is not; that risk isn't worth any ranking. What works: a direct ask at the moment of a happy outcome, a link that takes one tap, and a reply to every review, including the bad ones. Review velocity matters more than the total count.
Cleanup and category fixes show in weeks; steady posts and review flow compound from there, the same pattern that made our client the only offer-runner in their niche. Categories and cleanup often move visibility within 2–4 weeks; the compounding part (weekly posts, fresh photos, steady reviews) is exactly what competitors won't sustain.
Included in local packages — see how pricing works
A 30-minute call: we look at your current setup, tell you honestly if this is the right layer to start with, and what it would take.