Paid Ads (Meta & Google)

Plan a media budget from roughly $1,000–1,500 per month per platform, separate from management. Below that, the algorithm gets too little data to optimize and every lesson costs more. A useful floor: the budget should buy enough conversions for the algorithm to learn, usually 30–50 leads a month. If your budget can't buy data yet, we'll say so and point you at the foundation work first.

It depends on how demand works in your industry. Google captures people already searching; Meta creates demand for visual and local services. We usually start with one platform, prove the math, then add the second. On the first call we look at three things: search volume for your category, what a click costs in your market, and how your buyers decide. That's usually enough to name the starting platform with confidence.

First leads often arrive in week one or two. A stable cost per lead takes 4–6 weeks of optimization, which is exactly why we work in 90-day terms. In practice: weeks 1–2 are setup and launch, weeks 3–6 are creative and audience testing, weeks 7–12 are scaling what won. You see every number weekly, so there are no surprise months.