Privacy Policy

Overview

Syntri Labs Inc ("we," "our," or "us") is a digital marketing and automation agency based in Calgary, Alberta, Canada. We operate at syntrilabs.com and provide marketing systems, paid media, automation, and AI integration services to businesses across Canada and internationally.

This policy explains what personal information we collect, why we collect it, and how we use it — in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). By using our website or engaging our services, you agree to the practices described here.

Questions about how we handle your data? Contact us at the details in the Contact section.

Information We Collect

We collect personal information only to the extent needed to provide our services.

Information you provide directly

• Name, email address, and phone number when you submit a contact or intake form
• Business name, industry, and marketing goals when completing our onboarding questionnaire
• Communication history — emails, messages, and notes from calls or meetings
• Payment and billing information (processed securely through third-party payment providers; we do not store card details)

Information collected automatically

• IP address, browser type, operating system, and referring URL
• Pages visited, time spent on site, and navigation behaviour via analytics tools
• Cookie identifiers and similar tracking technologies (see Cookies & Tracking)
• Device type and screen resolution for performance optimisation purposes

Information from third parties

• Information from advertising platforms (Meta, Google) when you interact with our ads
• Publicly available professional information from LinkedIn or other networks
• Referrals from existing clients or partners

How We Use Your Information

We use the information we collect for these specific purposes:

• Responding to enquiries — To reply to your messages, schedule calls, and provide information about our services
• Delivering services — To build, manage, and optimise marketing systems on your behalf as part of an active engagement
• Billing and administration — To process payments, issue invoices, and manage our client relationships
• Analytics and improvement — To understand how visitors use our website and improve its content and performance
• Marketing communications — To send relevant updates or insights, only where you have consented or where permitted by law
• Legal compliance — To meet our obligations under applicable Canadian law

We do not sell, rent, or trade your personal information.

Cookies & Tracking Technologies

Our website uses cookies to function and to understand how visitors use it.

Types of cookies we use

• Essential cookies — Required for the website to function. These cannot be disabled.
• Analytics cookies — Used by tools such as Google Analytics to measure traffic, page performance, and visitor behaviour. Data is aggregated and anonymised where possible.
• Marketing cookies — Used by advertising platforms (Meta Pixel, Google Ads) to measure campaign performance and enable retargeting. These are only active where permitted by your consent preferences.

Managing cookies

You can control and delete cookies in your browser settings. Turning off certain cookies may affect how the site works. To opt out of Google Analytics tracking, use the Google Analytics Opt-out Browser Add-on.

Third-Party Services

We use third-party tools to deliver our services. These providers may process personal data on our behalf:

• Google Analytics — Website analytics and performance tracking
• Meta (Facebook/Instagram) — Advertising and pixel-based tracking
• HubSpot / Zoho CRM — Client relationship management
• Make (Integromat) / n8n — Workflow automation and integrations
• Google Meet — Scheduling and meeting booking
• Stripe / payment processors — Secure payment handling
• Google Workspace — Communication, documents, and storage

Each provider has its own privacy policy. We only use providers that meet appropriate data protection standards.

Data Retention

We keep personal information only as long as needed — or as required by law.

• Prospective client enquiries — Retained for up to 24 months unless you request earlier deletion
• Active client data — Retained for the duration of the engagement plus 7 years for legal and accounting purposes
• Website analytics data — Typically retained for 26 months as per Google Analytics default settings
• Marketing communications — Retained until you unsubscribe or request removal

When data is no longer needed, we delete or anonymize it.

Sharing & Disclosure

We do not sell your personal information. We may share it only in these cases:

• Service providers — With trusted vendors who process data on our behalf (see Third-Party Services)
• Legal requirements — If required by law, court order, or regulatory authority
• Business transfers — In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. You will be notified if this occurs.
• With your consent — For any other purpose with your prior explicit consent

Your Rights

Under PIPEDA and applicable provincial laws, you have the right to:

• Access — Request a copy of the personal information we hold about you
• Correction — Ask us to correct inaccurate or incomplete information
• Withdrawal of consent — Withdraw consent for marketing communications at any time
• Deletion — Request deletion of your personal information, subject to legal retention requirements
• Complaint — File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated

To exercise any of these rights, contact us at the details in the Contact section. We will respond within 30 days.

Security

We take reasonable steps to protect your personal information. These include:

• Encrypted data transmission (HTTPS/TLS) across all web properties
• Access controls limiting who within our team can access client data
• Use of password management tools and multi-factor authentication for internal systems
• Regular review of third-party provider security practices

No internet transmission is 100% secure. If a data breach creates a real risk of harm, we will notify affected individuals and the Office of the Privacy Commissioner as required by law.

Changes to This Policy

We may update this policy to reflect changes in our practices, services, or legal requirements. When we do, we update the "Last Updated" date at the top of this page.

Continued use of our website after changes are posted means you accept the updated policy.

Contact Us

Questions or requests about this policy or how we handle your data? Reach us here:

You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada: www.priv.gc.ca