Engagement · Specific tasks

Standalone Services.

Fixed prices for defined deliverables. Use these when you know what you need and want it done well, without the long-term retainer.

Website Development
Base

$900CAD

Up to 5 pages · Project-based

For businesses with no website, or with a site that no longer reflects what they sell. We build a marketing asset you can actually use to convert visitors into leads, not just a digital business card.

What's Included
  • Structure aligned with your business model
  • Clear presentation of your offer
  • Analytics setup (GA4, Microsoft Clarity)
  • Prepared for future marketing (ads, SEO)
How the project runs Up to 5 pages, scoped as a project. We work through positioning and content with you, walk through the design together, and explain the reasoning behind each section. The output is a foundation: a website structured around how your clients actually buy, ready to take paid traffic, and built to convert leads.
Best For Early-stage businesses, or companies without a structured online presence.
Limitations No advanced integrations. No full marketing strategy included. Scope ends at the launch of the 5-page site.

Paid Ads
Management

$1,250+ 10% spend

Per platform / month · CAD

For businesses ready to generate and scale leads. We manage the spend, you own the ad accounts.

What's Included
  • Campaign setup and management
  • Creative refresh every 2 weeks, minimum 5 creatives
  • Offer and funnel optimisation
  • Ongoing performance tracking and reporting
How the creative refresh works Every 2 weeks we ship at least 5 new creatives, then track cost per lead for each one. Underperformers get killed, winners get more budget, and the next batch is built around the angles that just worked. The point is to keep cost per lead trending down over time, not to look busy with new content.
Best For Businesses with a working offer and a team ready to invest in lead generation.
Important Ads will not fix a broken funnel. If the underlying problem is positioning or your conversion path, we fix that before we run a single dollar of spend.

Standalone Service · Three Tiers

Social Media Management

Platform mix is decided by your business model, not by what's trending. The tiers below differ by intensity and scope, not by which platforms are "included".

Platforms

We do not lock you into a specific platform. The channel is chosen based on your business model and where your clients actually are. That can include Instagram, TikTok, LinkedIn, or a combination of them.

The goal is not to be active everywhere. It is to focus on the channels that can actually drive results for your business.

How We Approach Platforms

Not all platforms are treated the same.

Instagram and TikTok are content-driven channels focused on reach and volume. LinkedIn is not treated as standard social media. It is a positioning and deal-generation platform.

The content strategy, posting logic, and expected outcomes are different. When LinkedIn is relevant, it is included in the Growth and Scale tiers with a content approach built around authority, trust, and conversion, not reach and volume.

SMM
Presence

$800/mo

Basic presence. No growth focus.

  • Regular posting
  • Visual consistency
  • Brand-safe profile maintenance
Best For Businesses where another channel handles lead generation and social is brand support, not the primary source of clients. Two typical cases: you are building a different acquisition channel and want the page kept active while that ramps, or social will never be your main lead source but the brand has to look credible when prospects check it.

SMM
Growth

$1,500/mo

Content plan plus a structured strategy.

  • Posting at least 3x per week
  • Content plan built on real audience analysis
  • Account management and engagement
  • Page treated as a conversion point, not a placeholder
Best For Service businesses and professional services treating social media as a real growth channel. Your page is not a brand placeholder. It is a destination that has to convert the traffic you send to it into clients, and the content plan is built around that. Platform selection depends on your business: for B2B and professional services, this often includes LinkedIn as a primary channel.

SMM
Scale

$2,500+/mo

Active growth and high-volume content.

  • High posting frequency across formats
  • Content optimised against performance data
  • Ongoing performance adjustments and reporting
  • Custom scope, priced individually
Best For Personality-led businesses and creators where social is the channel. Your buyers are on social and you already know they convert through organic content. The more organic content you ship, the more clients you book. For personality-led brands, this often focuses on Instagram or TikTok. For B2B and founder-led businesses, LinkedIn becomes the key growth channel. At this tier, social media management is a strategic asset that scales the business.
Read this before buying SMM Social media is not always your primary acquisition channel. In many cases, it supports other channels: paid ads, referrals, or direct outreach. SMM works when it sits inside a broader marketing strategy with clear positioning, a working offer, and at least one channel doing real lead generation. If that foundation is missing, we fix it first.

Still on the fence? Take the free audit.

A short structured audit that tells you what is broken in your marketing right now. No call required. If it makes sense to keep talking after, we will.

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