INDUSTRIES / HOME RENOVATION & TRADES
Renovation buyers spend weeks comparing contractors, and most companies give them nothing to compare: no portfolio that shows the work, no reviews strategy, no follow-up when the quote goes quiet. The jobs are five figures, the marketing is word of mouth and hope.
HOW MARKETING ACTUALLY WORKS IN HOME RENOVATION & TRADES
Before/after photography and documented projects do the selling. A $40,000 kitchen is bought from the company whose finished work the buyer can see.
The gap between estimate sent and answer received is where renovation revenue dies. A follow-up system recovers jobs you already quoted.
Google Business Profile and reviews put you on the three-company shortlist. Ads put you there faster.
PROOF
For a family-owned Calgary renovation company founded in 2001 we run the full system right now: website rebuild, a live kitchen-remodeling Meta campaign with leads arriving through Messenger and Instagram, and a CRM layer with instant auto-reply and overdue-follow-up digests. Built in the first month of the engagement.
BY THE NUMBERS
$40K
Kitchen project size decided by whose finished work buyers can see.
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