A website for a leather repair studio whose Google traffic was going to a placeholder page

• The website link led to a placeholderAll 369 website clicks from Google went to a one-page placeholder, not a real site
• Most visible work was car interiorsFurniture and personal items are just as much of the business, but there was little to show for them
• No easy way to ask for a priceA leather repair is priced from photos, and there was no simple place to send them
• No numbersThere was no way to see who visited, who called and who asked for an estimate

• A page for each serviceProblemFurniture, bags, jackets, car and marine work had no pages of their own.What we didPages for furniture, handbags and jackets, car interiors, marine vinyl, cleaning and in-home repair, each with the studio's own before and after photos.
• Send a photo, get a priceProblemCustomers had to explain the damage in words.What we didA form that takes up to five photos, shrinks them on the phone before upload and sends them to the studio. The promise on every page: an estimate within one business day.
• Reviews on the siteProblemStrong Google reviews were only visible on Maps.What we didGoogle reviews shown on the home page, word for word, next to the map.
• Google profile linked to the siteProblemThe profile's website button pointed at the placeholder.What we didThe website and booking links now point to the real site with tracking tags, and products and services on the profile match the site.
• One set of details everywhereProblemHours and contact details did not match between the site and Google.What we didHours, address and phone numbers made the same on the site, on the Google profile and in the data search engines read, with calls and texts each going to the right person.
• Analytics from day oneProblemCalls, texts and WhatsApp messages left no trace.What we didAnalytics, Clarity and Search Console set up, with every call, text, WhatsApp and photo request counted as its own event.

The live website

• Google traffic that lands somewherePeople who find the studio on Maps now reach a full site instead of a placeholder
• Every kind of work on showFurniture, bags, jackets and car interiors each have their own page and photos
• Estimates that start with photosRequests arrive with pictures of the damage, so the studio can reply with a price
• Numbers to decide withCalls, texts and photo requests are counted, so the studio sees what brings work in