META ADS · FACEBOOK AND INSTAGRAM · CALGARY
Most people who buy a renovation, a beauty treatment or a show ticket never searched for it first. Meta ads put your business in front of them on Instagram and Facebook, made from real footage of your work, and every campaign is measured by what a lead or a conversation costs.
RESULTS FROM OUR META CAMPAIGNS
Every number comes from the client's own Ads Manager and links to the full case study.
THE CREATIVE
Targeting on Facebook and Instagram is now mostly automatic. What decides the cost of a lead is whether the first two seconds of the video stop the right person. That is why we plan the footage before we plan the budget.
We come to your site, studio or event and film what the buyer wants to see: the work, the result, the people doing it. One day gives the campaign several hooks to test.
Footage from the owner often works better than a polished ad, as long as it is filmed to a plan. We write the shot list, you film between jobs, and we cut the ads.
The same footage feeds your organic content: see social media marketing in Calgary.
WHAT YOU GET
The pixel and lead events are set up, the first footage is cut into ads, and campaigns run within the first two weeks. By the end of the month you see what a lead or a conversation costs.
Creative is compared every week. The hooks that bring leads cheaply get new versions, the rest are switched off, and follow-up is tightened so fewer leads go cold.
Six months of data per service. You know which offer, audience and video bring work, and you decide where to raise the budget or add Google for people who search.
Our management fee is on the pricing page. Ad budget is paid by you directly to Meta from an account registered to your business, and it never passes through us.
HOW WE WORK
STEP 01
The Meta pixel and lead events set up and tested, so every form, message and booking is counted once.
STEP 02
One clear offer per service and the footage to sell it. A kitchen and a basement are two campaigns, because they are two different buyers.
STEP 03
Several videos and opening lines run side by side against a target cost per lead, reviewed every week.
STEP 04
A lead from Meta is warm for minutes, not days. Instant replies and alerts so nobody waits for a call back.
WHAT IS INCLUDED
Meta pixel, lead events and the link to your CRM, checked before any budget is spent.
Ads cut from real footage of your work, with hooks, captions and versions for Reels, Stories and the feed.
A campaign per service, lead forms or messages depending on how your buyers prefer to reach you, and a location radius around the areas you serve.
Creative, audiences and budget reviewed every week against the cost per lead we agreed.
Instant replies and alerts on new leads through CRM and automation, so the money spent on a lead is not lost after it arrives.
Spend, leads, cost per lead and which ads brought them, with what we change next month.
QUESTIONS OWNERS ASK
Usually both, from one campaign. Meta decides where each ad performs better, and we read the results per placement. For most local services in Calgary, Instagram Reels and Stories bring the cheapest attention, and Facebook still reaches older home owners well.
It depends on how your buyers like to talk. Lead forms suit quotes and estimates. Messages suit beauty, events and anything where people want to ask a question first. Both of our cheapest cases ran on messages.
No. We plan the footage with you, either on a filming day or from a shot list you film on your phone. Many of our best ads were filmed by the owner to our plan.
Campaigns usually go live within the first two weeks, once tracking and footage are ready. The first weeks are a test: we keep what brings leads at an acceptable cost and switch off the rest.
No. You pay Meta directly from your own ad account, so you always see exactly what was spent. Our fee is on the pricing page.
You do. Campaigns run in your Meta Business account with our access added. If we stop working together, the account, the pixel data and the audiences stay with you.
A 30-minute call: we look at your current campaigns or your plan, the footage you have, and what we would change first.