191 conversations with people planning an event, at CA$6.73 each

LED performances and circus acts hired for weddings, corporate parties and city events. Demand sits on the event calendar: wedding season and December do the heavy lifting, so the content and the ad calendar had to follow it.

• An account doing no workIn September 2024: 22 posts, 67 accounts reached in 30 days, four content interactions
• A bio nobody could searchIt described a company instead of naming a service
• Seasonal demandWeddings and December drive bookings, and the content did not follow that calendar
• A product that needs videoAn LED show is hard to describe in a sentence and obvious in four seconds of footage

• The bioProblemThe bio described a company, not a service.What we didRewritten to lead with the service and the region.
• Monthly shootsProblem22 posts and almost nothing from real events.What we didA monthly shoot cycle for about two years, taking the account to 128 posts, mostly from real events.
• Messaging campaignsProblemSomeone planning an event needs to check a date, venue size and price first.What we didMeta campaigns on the messaging objective, so an enquiry starts as a chat.
• Seasonal creativeProblemDemand peaks in wedding season and December.What we didChristmas sets from November and wedding footage from September.

Instagram, before and after

Meta Ads Manager, six campaigns

Instagram insights, before and after

Before · Aug to Sep 2024After · Jun to Jul 2026 Dashboard Reach and views Followers

Reach on individual posts

• Enquiries beyond the contact list95.7% of reach now comes from people who did not follow the account
• Enquiries when they paySeasonal creative lines enquiries up with December and wedding season