GOOGLE ADS AND META ADS · CALGARY
Every campaign starts as a test with a cost per lead attached. We set up the tracking, build the landing page, launch on Google or Meta, keep what brings leads and switch off what does not.
RESULTS FROM OUR CAMPAIGNS
These numbers come from Meta campaigns in our published case studies, taken from the clients' own Ads Manager. Each one links to the full story.
GOOGLE OR META
Search campaigns show your business when someone in Calgary types what you do. Best for urgent or high-intent services: repairs, roofing, HVAC, legal and accounting help.
The work that decides results: keyword match types, negative keywords, call and form tracking, and a landing page that answers the search.
Facebook and Instagram ads reach the right people before they search. Best for services sold on trust and visuals: renovations, beauty, restaurants, events, real estate.
The work that decides results: creative made from real footage, one campaign per service, lead forms or messages, and fast follow-up.
Not sure which one fits? Read our decision tree for local businesses, or ask on the call.
HOW WE WORK
STEP 01
GA4, Google Ads conversions and the Meta pixel set up so every call, form and message is counted. Without this, nobody can say what a lead costs.
STEP 02
A page built for the campaign: one offer, the questions buyers ask, reviews and a clear way to contact you. We write and build it.
STEP 03
Several ads, audiences or keyword groups run side by side with a target cost per lead. Search terms and results are checked every week.
STEP 04
What brings leads at the right cost gets more budget. What does not is switched off, and you see both in the monthly report.
WHAT IS INCLUDED
GA4, Google Ads conversions, Meta pixel and call tracking, checked before any budget is spent.
Written and built for each campaign, so paid clicks land on a page made to turn them into enquiries.
Google Search campaigns, keyword research and negatives, Meta campaigns per service, audiences and geography around Calgary.
Ad copy for Google, video and photo ads for Meta made from real footage of your work, not stock.
Search terms, bids, budgets and creative reviewed every week against the cost per lead we agreed.
Monthly report on spend, leads and cost per lead, plus CRM follow-up so leads get an answer fast.
QUESTIONS OWNERS ASK
Google catches people already searching for what you do, like an emergency plumber or a roof repair. Meta creates demand for services people buy on trust and visuals, like renovations, beauty or events. Most local businesses start with one platform, prove the cost per lead, then add the second.
No. Your ad budget is paid directly to Google or Meta from your own account, so you always see exactly what was spent. Our work is billed separately.
Campaigns usually go live within the first two weeks, once tracking and the landing page are ready. The first weeks are a test: we compare ads and audiences, keep what brings leads at an acceptable cost and switch off the rest.
Yes. Paid traffic sent to a page that was not built for it is the most common way ad budgets disappear. Every campaign ships with a landing page and conversion tracking.
You do. Campaigns run in your Google Ads and Meta Business accounts with our access added. If we stop working together, the accounts, data and audiences stay with you.
Spend, leads, cost per lead and which campaigns and search terms brought them, reviewed every week and summarised monthly. Where a lead turns into a sale in your CRM, we connect that too.
A 30-minute call: we look at your current campaigns or your plan, the tracking behind them, and what we would change first.