GOOGLE ADS · PPC MANAGEMENT · CALGARY
People in Calgary search for what you do every day. We set up the tracking, build the landing page and run the search campaigns, keep the keywords that bring calls and forms, and cut the ones that only spend.
PAID CAMPAIGNS WE HAVE RUN
The case studies we have published with numbers are Meta campaigns, taken from the clients' own Ads Manager. On Google the method is the same: tracking first, a landing page per offer and a cost per lead agreed before launch. Meta work has its own page: Meta ads agency in Calgary.
GOOGLE ADS ACCOUNT AUDIT
If you already run Google Ads, the work starts with the account you have. These six checks explain most of the wasted spend we find.
Whether calls, forms and bookings are each counted once, or the account is optimising for page views and button clicks that never become a lead.
The searches you actually paid for, not the keywords you chose. This report is where money spent on the wrong people shows up first.
Broad match without a negative keyword list pays for searches that will never buy, such as jobs, free advice and do-it-yourself guides.
The default "presence or interest" option can show your ads to people outside Calgary who only read about the city.
Whether the page answers the search, loads fast on a phone and has one clear way to call or book.
The account should be registered to your business, with billing on your card, so the history and the data stay with you.
GOOGLE OR META
Search campaigns show your business when someone in Calgary types what you do. Best for urgent or high-intent services: repairs, roofing, HVAC, legal and accounting help.
The work that decides results: keyword match types, negative keywords, call and form tracking, and a landing page that answers the search.
Facebook and Instagram ads reach the right people before they search. Best for services sold on trust and visuals: renovations, beauty, restaurants, events, real estate.
The work that decides results: creative made from real footage, one campaign per service, lead forms or messages, and fast follow-up. We run it too: Meta ads in Calgary.
Not sure which one fits? Read our decision tree for local businesses, or ask on the call.
WHAT YOU GET
Tracking is checked, the landing page is live and the search campaigns run within the first two weeks. By the end of the month you see the first real cost per lead.
Search terms are reviewed every week. Keywords that do not bring leads are switched off and the budget moves to the ones that do, so the cost per lead settles into a number you can plan around.
Six months of data on which searches become jobs. With that you decide whether to raise the budget, add services or areas, or add Meta for demand that nobody searches for yet.
Our management fee is on the pricing page. Ad budget is not part of it: you pay Google directly from an account registered to your business.
HOW WE WORK
STEP 01
GA4, Google Ads conversions and the Meta pixel set up so every call, form and message is counted. Without this, nobody can say what a lead costs.
STEP 02
A page built for the campaign: one offer, the questions buyers ask, reviews and a clear way to contact you. We write and build it.
STEP 03
Several ads, audiences or keyword groups run side by side with a target cost per lead. Search terms and results are checked every week.
STEP 04
What brings leads at the right cost gets more budget. What does not is switched off, and you see both in the monthly report.
WHAT IS INCLUDED
GA4, Google Ads conversions, Meta pixel and call tracking, checked before any budget is spent.
Written and built for each campaign, so paid clicks land on a page made to turn them into enquiries.
Search campaigns grouped by service, keyword research and negative lists, ad schedule and a location radius around the areas you serve.
Responsive search ads written around the searches people make, plus call, location and sitelink assets so the ad takes more room on the page.
Search terms, bids, budgets and creative reviewed every week against the cost per lead we agreed.
Monthly report on spend, leads and cost per lead, plus CRM follow-up so leads get an answer fast.
QUESTIONS OWNERS ASK
Google catches people already searching for what you do, like an emergency plumber or a roof repair. Meta creates demand for services people buy on trust and visuals, like renovations, beauty or events. Most local businesses start with one platform, prove the cost per lead, then add the second.
No. Your ad budget is paid directly to Google from your own account, so you always see exactly what was spent. Our work is billed separately, and the fee is on the pricing page.
Yes, and most of our Google work starts that way. We audit the account first: tracking, search terms, match types, location settings and the landing page. You get the findings in plain language before anything is changed.
It depends on what a click costs in your category and how many leads you need. Below a certain budget there is not enough data to tell a good keyword from a bad one, and the pricing page states the minimum we plan with. We give you a number for your category on the first call.
Campaigns usually go live within the first two weeks, once tracking and the landing page are ready. The first weeks are a test: we compare ads and audiences, keep what brings leads at an acceptable cost and switch off the rest.
Yes. Paid traffic sent to a page that was not built for it is the most common way ad budgets disappear. Every campaign ships with a landing page and conversion tracking.
You do. Campaigns run in your Google Ads and Meta Business accounts with our access added. If we stop working together, the accounts, data and audiences stay with you.
Spend, leads, cost per lead and which campaigns and search terms brought them, reviewed every week and summarised monthly. Where a lead turns into a sale in your CRM, we connect that too.
A 30-minute call: we look at your current campaigns or your plan, the tracking behind them, and what we would change first.