Revenue doubled in twelve months, from Meta ads and a live Instagram

The company was selling before we arrived. The crews were good, the customers came back, and other advertising channels were already in use.

What it wanted was a channel it owned and could keep feeding. It came to us for Meta ads and for the social accounts to be run on a schedule instead of whenever someone had a spare evening.

• The cheapest quote winsCleaning is one of the most crowded categories in Calgary
• A price that was hard to defendThe work was worth more, and saying so risked losing the booking
• No name behind the qualityCustomers could not say who had done the work, so every job stayed a one-off
• Social media on spare eveningsThe accounts were posted whenever someone had time

• BrandProblemNothing supported a higher price.What we didBrand rebuilt so the quality of the work had a name attached to it.
• InstagramProblemPosts went out whenever someone had a spare evening.What we didAccount taken over and posted on a fixed schedule, with content shot on real jobs.
• Meta ads by serviceProblemA move-out clean and a recurring clean are different purchases.What we didSeparate campaigns for carpet, initial deep clean, and move in and move out.
• Lead trackingProblemThe cost of a lead was a guess.What we didEvery lead tracked from the ad to the booking, so cost per lead was measured.

Meta Ads Manager, campaigns by service

Instagram feed, before and after

• Revenue doubledTwelve months of Meta ads and Instagram doubled revenue
• A 30% higher price that heldThe price went up to filter for customers who pay for quality, and demand stayed
• The owner off client acquisitionThe owner went back to hiring, training cleaners and watching the quality of the work
• A bigger teamDemand grew enough that new cleaners were needed