Instagram content planning for a Calgary business

SOCIAL MEDIA AGENCY · CALGARY

Social media marketing agency in Calgary: management and content

Your Instagram is the page buyers check before they call. We plan the content, film it or tell you exactly what to film, edit it, write the captions and publish on Instagram, TikTok, Facebook and LinkedIn, then show you what it did.

Let's just talk → See how we work →
1Strategy and monthly plan
2Filming, ours or yours
3Editing and publishing
4Monthly report

RESULTS FROM OUR CLIENTS

Organic social media, with the numbers attached.

Every number comes from the client's own Instagram, TikTok or Meta dashboard, and each one links to the full case study.

  • 5.5K → 595KMonthly views in 12 months for an insurance advisor, no ad spend. Case study
  • 198K+TikTok views in four months for an immigration consultant. Case study
  • +25-30%New weekend guests for a Calgary café in the first month. Case study
  • +1,043%Instagram reach in 90 days for an executive advisor. Case study
  • 391 → 838Instagram followers for WeCan, a Calgary business community, with event conversations at CA$2.63. Case study
  • 290Leads and conversations for a Calgary renovation company, from job site content turned into Meta campaigns. Case study
All case studies →
Instagram views dashboard for an immigration consultant
Instagram views · immigration consultant
Instagram views over 90 days for a Calgary realtor
Instagram views, 90 days · Calgary realtor

WHAT YOU GET

What changes in month one, three and six.

MONTH 1

An account that looks looked after

The profile is rebuilt, the first monthly plan is approved, and the first videos go out on a schedule. By the end of the month you can see which topics your buyers stop and watch.

MONTH 3

Reach beyond the people who know you

The account publishes every week without anyone having to remember. This is usually where views from non-followers grow and the first messages and profile visits come from the content itself.

MONTH 6

A channel you can read

Six months of your own numbers on which posts turn into messages and enquiries. The plan is built on that data, and you decide whether to put ad budget behind the posts that work.

Prices for full management and for the filmed-by-your-team option are on the pricing page. The quote itself is one flat monthly fee, in writing, after a 30-minute call.

HOW WE WORK

The same four steps every month.

STEP 01

Strategy and plan

Who buys from you, what they ask before they call, and which platforms they use. From that we write the month: topics, formats and a brief for every video. You approve it before anything is filmed.

STEP 02

Filming

We come and shoot, or you film on your phone from our shot list between jobs. Most owners are surprised how little of their time this takes when the brief is written.

STEP 03

Edit and publish

We cut the Reels and TikToks, write the hooks, on-screen text and captions, adapt each piece per platform and publish on a schedule that does not depend on anyone remembering.

STEP 04

Report and adjust

A monthly report from the platforms' own data: reach, views, followers, profile visits, messages. What worked goes into next month's plan, what did not is dropped.

WHAT IS INCLUDED

What social media management includes.

Profile that converts

Bio, highlights, pinned posts and links rebuilt so a visitor understands what you do, who it is for and how to book within a few seconds.

Content plan

Topics built from the questions your buyers really ask, not from a generic calendar of holidays and quotes.

Video production

Shot lists, on-site filming when you want it, and editing of Reels, TikToks and short videos with captions and on-screen text.

Publishing

Instagram, TikTok, Facebook and LinkedIn, each cut adapted to the platform and scheduled so the account never goes quiet.

Analytics

Monthly numbers from the platforms, tied to enquiries where tracking allows, with a plain note on what changes next.

Inbox and comments

Comments and direct messages answered in your voice, and the real enquiries passed straight to you, so a buyer who writes at 9 pm is not left waiting until Monday.

TWO WAYS TO WORK

We film, or your team films and we do the rest.

FULL MANAGEMENT

We plan, film, edit and publish

We come to you to film, then edit, write the captions, publish and answer the inbox. It suits businesses where the work itself is the content: renovation crews, beauty studios, events.

You approve the plan once a month and spend an hour or two on filming days.

FILMED BY YOUR TEAM

You film from our shot list

Your team has the phone and the moments but not the time to edit. You film from a written shot list, and we edit, caption, publish and answer the inbox.

Most restaurants and cafés start here. See social media management for restaurants.

WHO WE WORK WITH

Owner-led businesses that sell trust.

Social media works best when a buyer needs to trust a person or a crew before they pay. These are the industries we know best.

QUESTIONS OWNERS ASK

Before you hire anyone for social media.

What does social media management include?

The monthly plan, the filming or the shot list, editing, captions, publishing, comments and the inbox, plus a monthly report. The exact list and the volume are written into the scope before work starts, and anything outside it is quoted separately.

Which platforms do you run?

Instagram, TikTok, Facebook and LinkedIn. We pick the ones your buyers actually use. A renovation company and a hair colourist rarely need the same mix, and running every platform badly costs more than running two well.

Do you film the content, or do we?

Both options work. We can come and shoot, or send you a written shot list and you film on your phone between jobs. Many of our clients film themselves from our briefs, and we do the editing, captions and publishing.

How long before social media brings clients?

The first month shows which topics and formats your audience reacts to. Months two and three are where reach and enquiries start to build. One of our advisor clients went from 5.5K to 595K monthly views, and that took twelve months of steady publishing.

Do we need to pay for ads as well?

Not to start. Organic content shows which posts people respond to at no media cost. When a post proves it travels, putting budget behind it makes sense, and we run those Meta ads campaigns too.

How do you report results?

Once a month you get the numbers from the platforms themselves: reach, views, followers, profile visits, messages and link clicks, with what we change next month because of them. We report what we can prove and say where tracking stops.

How much does a social media agency cost in Calgary?

Our prices are on the pricing page. The quote comes after a 30-minute call as one flat monthly fee in writing, and ad budget is never part of it.

Do you only work with Calgary businesses?

We are based in Calgary and most clients are here, but we also work with businesses across Canada and the US. Filming on site is easiest in Calgary. Elsewhere we work from your footage.

Let's look at your account together

A 30-minute call: we look at what you post now, what your buyers see when they check you, and what we would change first.

Pick a time → What social media management includes →