Leads for a Calgary construction company through Meta

A family-owned Calgary renovation and painting company, in business since 2001, licensed and WCB covered. The work was good and referrals were steady.

But referrals do not scale on demand. To grow, the company needed a steady flow of new homeowners asking for quotes, and a clear number for what each of those requests costs.

• No paid lead sourceNew jobs came only through referrals, with no way to add more on demand
• No idea what a lead costsWithout campaigns and tracking, the price of winning a new customer was unknown
• Proof sat unused25 years of finished work, and almost none of it shown to people looking for a contractor
• A profile that did not sellPosts reached 225 to 437 views, and the bio gave no service detail or reason to call

• Meta lead campaigns by serviceProblemHomeowners look for a specific job, not a general contractor.What we didSeparate lead form campaigns for basements, decks, garages and kitchens, each with its own creative and form.
• Footage from real job sitesProblemStock images do not convince someone spending tens of thousands on a renovation.What we didPhoto, video and Reels shot on the crews’ own sites, used both in the feed and in the ads.
• Budget moved to what worksProblemWithout testing, money spreads evenly across weak and strong campaigns.What we didCreative and audiences tested side by side, budget shifted to the lowest cost per lead.
• Every lead answered fastProblemRenovation leads go cold within hours.What we didA leads tracker with instant alerts, an automatic first reply and a daily digest of overdue leads.
• A profile that convertsProblemAd clicks landed on a profile that did not explain the services.What we didBio, highlights and grid rebuilt around services, finished projects and one call to action.
• Website and Google profileProblemHomeowners check a contractor on Google before calling.What we didA website built and the Google Business Profile set up and optimised.

Meta Ads Manager, six campaigns

Meta ads, lead campaigns

Instagram, before and after

Reach

• More quote requestsHomeowners who are already interested in a renovation now reach out through Meta, on top of referrals
• A known cost per leadEvery campaign shows what a lead costs, from CA$7.76 per conversation, so budget goes where it works
• A content library that sellsThe same job site footage feeds both the Instagram feed and the ads