198,000 views in four months, and consultations that started arriving on their own

The consultant came to us after trying to run social media on her own. The licence, the experience and the referrals were all in place. What was missing was an answer to a simple question: where should the accounts grow, and how.

Immigration advice is sold on trust. A client hands over their future and a significant fee, and nobody does that with a stranger.

• Trust had to be built in publicThe accounts had to show expertise to people who had never met her
• No systemPosts went out occasionally, with no plan, no recurring topics and nothing that compounded
• No positioningNothing explained why this consultant and not the next one in the feed
• The owner's timeEvery hour on content was an hour away from clients and applications

• PositioningProblemNothing explained why this consultant and not the next one in the feed.What we didBios, highlights and messaging rewritten across Instagram, TikTok and LinkedIn around her expertise.
• She films herselfProblemBooking a production shoot every month was not realistic for a solo practice.What we didSimple setups and a shot list, so she records a video in minutes without a crew.
• A monthly content planProblemPosts went out occasionally, with no recurring topics.What we didA plan agreed every month: immigration updates in plain language, pathways, common mistakes and real outcomes.
• Editing and publishingProblemEvery hour on content was an hour away from clients and applications.What we didShe sends raw videos, and we edit them and run all three channels end to end.

Instagram profile and feed, before and after

Instagram insights, same 30 day window

TikTok

LinkedIn

What the client said

• Trust from followersPeople arrive already knowing who she is and how she works
• More consultationsBooked consultations picked up, along with citizenship applications and returning clients
• VisibilityA steady presence on Instagram, TikTok and LinkedIn
• Her time backShe focuses on clients and applications, and social media runs without her

The contract was extended for another term at the end of the first four months.