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Unichill product photoshoot

CASE STUDIES / E-COMMERCE / UNICHILL

A ten year old brand, rebuilt and selling through the off season

An owner-led onesie brand with a loyal niche, ten years in the market and sales sliding for several years in a row.

Unichill, Canadian onesie brand

  • LocationCalgary, AB
  • Timeframe2026
  • Website
  • SEO
  • Social media

THE SITUATION

Unichill

Unichill has sold onesies for more than ten years. It is a very specific product with a very specific audience, and the owner runs the business directly.

Over the last few years sales started to fall. The product had not changed, and the customers who knew the brand still liked it. Everything around the product had aged, and every summer the store sold almost nothing.

THE PROBLEM

  • The site looked its ageA generic store that no longer matched the product or the price
  • Product pages did not convertVisitors arrived and left without enough to decide on
  • Gaps in the catalogue imagerySeveral products had no proper photos at all
  • Invisible in searchNo Google Merchant Center, no SEO work, no analytics to show what was happening
  • One direction of salesEverything depended on individual shoppers, and custom orders from companies arrived by chance

WHAT WE DID

  • Website redesignProblemA generic store that no longer matched the product.What we didA full redesign of the store around the brand.
  • Product pagesProblemVisitors left without enough to decide on.What we didEvery product page redesigned to lift conversion.
  • Photoshoot and AI imageryProblemSeveral products had no proper photos.What we didStudio and location shoots, plus AI model imagery for products the shoot did not cover.
  • Search, Shopping and analyticsProblemThe brand was invisible in search, with no data on what was happening.What we didCatalogue listed in Google Merchant Center, the site optimised for search and tracking rebuilt across channels.
  • A B2B directionProblemCustom orders from companies arrived by chance.What we didDedicated pages for custom orders from teams, brands and retailers.
  • Social mediaProblemThe accounts looked like an older version of the brand.What we didRebuilt around the new look and posted on a schedule.

THE RESULT

SummerThe quiet season sold enough to cover the brand’s running costs
B2BOrganic enquiries for custom orders, a new channel
98KInstagram views in 60 days
LiveCatalogue in Google Shopping, site tracked end to end

Website, before and after

Before: home page
Before: home page
After: home page
After: home page
Before: product page
Before: product page
After: product page
After: product page
Before: product page
Before: product page
After: product page
After: product page
Before: catalogue
Before: catalogue
After: catalogue
After: catalogue
Before: B2B page
Before: B2B page
After: B2B page
After: B2B page

On mobile and Instagram

Home on mobile
Home on mobile
B2B page
B2B page
Product listing
Product listing
Instagram, 60 days
Instagram, 60 days

Photoshoot and AI imagery

Location shoot
Location shoot
Studio shoot
Studio shoot
AI model imagery
AI model imagery

WHAT IT GAVE THE BUSINESS

  • A younger audienceA new, younger customer is buying from the brand
  • More loyal customersExisting customers see a modern product and a modern way of selling it
  • New collectionsThe owner keeps ordering new collections
  • A foundation for yearsThe site, search visibility, Google Shopping and B2B pages keep working for the brand name
Valeriia and Emiliia, founders of Syntri Labs

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