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Bowl & Whisk B2B website homepage

CASE STUDIES / FOOD PRODUCTION / CALGARY

A B2B surface for a producer selling into luxury hotels

The kitchen and the product were ready. There was nothing a procurement manager could open.

Bowl & Whisk, artisanal dessert producer

  • LocationAlberta
  • Timeframe2026
  • Website
  • Brand
  • Print

THE SITUATION

Bowl & Whisk

Handmade desserts produced under a chef trained at FERRANDI Paris, sold to hotels, boutique lodges, upscale restaurants, premium retail and distributors across Alberta and British Columbia, with next day delivery on orders placed before five.

THE PROBLEM

  • No B2B websiteEvery enquiry started as a cold conversation
  • No catalogueNothing to circulate inside a purchasing meeting
  • No stated complianceFood safety is the first question a hospitality buyer asks
  • Looked like any supplierNothing separated a chef-led producer from a factory

WHAT WE DID

  • A seven-page B2B siteProblemA procurement manager had nothing to open.What we didCompany, craft, catalogue, ordering path and compliance on one site.
  • A bulk order formProblemEvery quote needed back-and-forth.What we didA form capturing business name, products, quantities, customisation and delivery method.
  • Two cataloguesProblemThe decision happens in a meeting among people who never saw the website.What we didA full product catalogue and a shorter sales catalogue, both built to be forwarded internally.
  • Printer-ready product labelsProblemProducts needed compliant packaging labels.What we didLabels with bilingual nutrition facts, allergens, barcodes and storage, set up as a template for new products.
  • Compliance on the pageProblemBuyers ask about food safety first.What we didApproved facility, certified staff and distributor-level standards stated on the site.
  • Business cardsProblemSales meetings had nothing to leave behind.What we didPrint-ready business cards in the same brand system.

THE RESULT

7Website pages: company, craft, catalogue, ordering, compliance
2Catalogues: full range and sales edition
Print-readyProduct labels with nutrition facts and barcodes
AB + BCNext-day delivery footprint on the site

The site

Home page
Home page
The catalogue a buyer forwards internally
The catalogue a buyer forwards internally
On a phone
On a phone
The bulk order form
The bulk order form

Catalogues

Catalogue cover
Catalogue cover
About spread
About spread
Products and contacts
Products and contacts
Sales catalogue
Sales catalogue
Product range
Product range
Before and after baking
Before and after baking
Product page
Product page

Product labels for the printer

Chocolate chip cookie dough
Chocolate chip cookie dough
White chocolate and macadamia
White chocolate and macadamia

WHAT IT GAVE THE BUSINESS

  • Buyers see everything firstThe range, standards and ordering path are clear before anyone calls
  • One document for decision makersA catalogue the buyer forwards to the people who sign
  • A faster B2B saleNo more explaining the same thing three times to three different people
Valeriia and Emiliia, founders of Syntri Labs

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