Planning short video content for a professional's Instagram
📍 Calgary & across Canada

FOR ADVISORS, CONSULTANTS AND REALTORS

Marketing for professional services: the client has to trust you first

For insurance and financial advisors, immigration consultants, mortgage brokers, realtors, accountants and consultants. In your business you are the product. We build the content, the profile and the follow-up that turn a stranger watching a 40-second video into a booked consultation.

Book a 30-minute call → See the results →

Real results: an insurance advisor went from 5.5K to 595K monthly views with no ad spend, and an immigration consultant booked consultations from 198K TikTok views.

REAL RESULTS

What this looks like for people who sell advice

Four professionals, four different channels. Every number comes from the client’s own dashboard and links to the full case study.

Insurance and financial advisor

5.5K → 595KMonthly views in twelve months, no ad spend
391 → 4,095Followers, and new clients every week
Read the case →

Licensed immigration consultant

198K+TikTok views in four months
7,577TikTok followers, consultations booked from video
Read the case →

Realtor, Calgary

296Buyer conversations from Meta ads
CA$7.78Average cost per conversation
Read the case →

Executive change advisor

+1,043%Accounts reached in 90 days, no ad spend
59,307Views in 90 days, built for corporate clients
Read the case →

THE PROBLEM

Why good professionals stay dependent on referrals

Most advisors and consultants we meet are good at the work and invisible outside their own network.

01

Clients come from referrals, and referrals arrive when they arrive. Nothing you do this month changes next month’s calendar.

02

Someone who was referred to you checks your Instagram, finds holiday photos and a reposted quote, and calls the next name on the list.

03

You know the compliance rules and you do not have an afternoon to write a post that respects them, so nothing goes out for months.

04

A consultation request lands in the inbox at 11 a.m. and gets an answer at 9 p.m. By then the person has booked with whoever replied first.

WHAT WE DO

Built on the person, because that is who gets hired

A professional service is not bought from a logo. People hire the advisor whose explanation they understood, the consultant whose video answered the question they were afraid to ask. So the marketing is built around you, in your words, and we take the production off your week.

The level

Done with you, in your voice

You give us 30 to 60 minutes a week: on camera, or on a call where you talk and we take notes. Plan, scripts, filming briefs, editing, captions, publishing, replies and the monthly report are ours. Nothing goes out before you have approved it.

WHAT CHANGES

Month one, three and six

Month 1

Profile and booking rewritten. The first eight to twelve videos filmed from scripts built on real client questions. If ads are part of the plan, tracking is set up and the first campaign is live. You see the first comments from people you have never met.

Month 3

A recurring format people recognise. We know which questions bring views and which bring consultations, and the plan leans on those. Consultation requests arrive from the profile without a referral behind them.

Month 6

A channel you can plan the business on: views, profile visits and booked consultations by month, and a cost per consultation if ads are running. The insurance advisor case hit 595K monthly views at month twelve, and the curve was visible by month six.

Our fees are on the pricing page. Ad budget, if any, is paid by you to the platform from an account in your name.

WHO THIS IS FOR

Owner-led practices where the client buys the person

Who we work with

  • Insurance and financial advisors. Life, disability, group benefits, investments. Content explains the product in plain words; the advisor becomes the person people ask.
  • Immigration consultants. Programs change every month and people are anxious. Short video in the languages of your clients brings consultations from people who found you on TikTok at midnight.
  • Mortgage brokers and realtors. Rates, pre-approvals, neighbourhoods, what a buyer should ask. Instagram first, Meta ads when there is a listing or a rate window to sell.
  • Accountants, bookkeepers and consultants. Owners hire the accountant who explained a deadline they did not know about. LinkedIn and Google first, Instagram where the client is a small business owner.
  • Lawyers, notaries and coaches. Same logic, stricter rules on what can be said. You approve every post.

Read how it works in practice

Based in Calgary, working with professionals across Canada. Outside Calgary you film on your phone from our brief.

CASE STUDIES

Professionals we have worked with

All case studies →

QUESTIONS OWNERS ASK

Before you hire anyone to market a practice

How does an insurance advisor get clients from Instagram in Canada?

By answering, on camera, the questions people ask before they buy: what term life covers, what happens to a policy when you change jobs, why two quotes differ. Short videos in your voice, two or three a week, reach people who were never referred to you. The profile links to a booking page, and a consultation request gets a reply within minutes. One advisor we work with went from 5.5K to 595K monthly views this way, with no ad spend.

I am regulated. What does compliance mean for the content?

You approve every script and every post before it goes out, so nothing is published that you have not read. We do not promise returns, outcomes, approvals or timelines in any video or caption. Where your regulator asks for a disclaimer, a licence number or a firm name, it is in the post. Educational content about how something works is what we make, and it is the content that brings clients anyway.

Do I have to show my face?

For a professional service, yes, most of the time. People hire an advisor or a consultant they feel they already know. A talking-head video filmed on your phone in your office, 30 to 60 seconds, works better than anything polished. We write the script, you read it in your own words, we edit and publish.

How long does organic take, and when do ads make sense?

Organic video shows its first results in two to three months and compounds after that. The insurance advisor case took twelve months to reach 595K views a month. If you need consultations this quarter, we add Meta ads with the consultation as the offer, as we did for a realtor at CA$7.78 per buyer conversation, and keep building the organic side underneath.

LinkedIn or Instagram for a consultant?

It depends on who signs the cheque. If your client is a business owner, an executive or an HR lead, LinkedIn first, in your own name. If your client is a person deciding for their family, such as immigration, insurance, a mortgage or a home, Instagram and TikTok first. Many professionals end up on both, with the same video cut two ways.

What does a monthly plan look like?

A content plan for the month, approved by you. Scripts and a shot list for every video. One filming session a week on your phone, or a filming day with us once a month. Editing, captions, on-screen text, publishing and replies to comments. A monthly report on views, followers, profile visits and booked consultations, read together on a 30-minute call. Fees are on the pricing page.

Want to see what we would do for your practice first? A 30-minute call: we look at your profile, your referral flow and your calendar, and tell you what we would change in the first month.

Pick a time → All industries →
Valeriia and Emiliia, founders of Syntri Labs

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TALK TO US FIRST

Let’s just talk

Thirty minutes on what your marketing is doing with your money right now, and what we would change first. No deck, no pitch. Pick a time in the calendar.


THE AUDIT TOOL

Free online audit

Not sure where to start, or whether we can help at all? Run the audit and see what your marketing is costing you today.

In about nine businesses out of ten we find something structural rather than cosmetic, and it shows up straight in revenue. We read marketing as money before we read it as design.

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